Rio 2016: Hit the floor running

It was probably very premature and ridiculously optimistic of me to think I ‘d be able to write my blog every day! Since I landed in Rio early Monday afternoon I haven’t stopped – apart from the few hours of sleep we’re ‘allowed’ every day.

From Santos Dumont, Rio’s domestic airport, I went straight to the flat in Leblon: bags dropped & into an uber to Cidade do Samba to collect my credential and uniform.



Before that, however, I must insert a photo of my UNBELIEVABLE, INDESCRIBABLE experience running with the torch. I have discovered that it was one of those things – very much like motherhood – that are simply impossible to fully comprehend the emotional extent of it unless you experience it yourself. Seriously!! It’s not possible. And, to top it all, I was with my siblings, childhood friends and my 2 children Luke (18) and Julia (14).



Back to Rio. Credential & Uniform in hand, I’ve been coming to MPC (Main Press Centre) at the Olympic Park everyday since Tuesday. Most delegations have already arrived and so have the press from all over the world. The International Broadcasting Centre is seething with people.  Part of my job is help the journalist with whatever they need: suggestions of stories, celebrities to be interviewed, athletes to be followed..

On Tuesday afternoon, however, I had the most exquisite experience: babysitting Olympic Medals! No kidding!!! NBC was filming all 3 medals – gold, silver & bronze – in their studio: on the top of a rotating plate, together, separately, head, tails…. 5 hours!!! Four people to do it. A cameraman instructed the technical guy who had set it all up and a local producer, wearing gloves as recommended, handled the medals. Painfully tedious job. But there was a catch. As the medals were being flipped we found out the best: THEY WERE THE MEN’S 100 METER MEDALS!!! Usain Bolt, if you’re reading it, i can tell you I held the gold 100m medal before you!! (not that the American’s agreed with me at the time) Yes, of course, I was photographed holding it in front of the Olympic Rings. Unfortunately, it is strictly forbidden to post it on any website, social media …. I had to content myself to send it to my family and friend on some whats app groups. I showed Luke & Julia, too. it might find itself in a frame sometime in the future.


On the way to Olympic Park


IMG_8164View from MPC



About Betise Assumpcao Head

Communicator, specialized in Media Relations, Reputation, Crisis Management, corporate or individual. I started as a Sports Journalist (7 years, Mains newspapers and magazines in Brazil) turned into World Wide Press Officer (Senna 1990/1994), been to Games in Barcelona Atlanta, London & Rio 2016. Italy, Germany & Brazilian World Cups.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: