The ex Footballers Rai and Leonardo founded their NGO, Gol de Letra* on 10th December 1998, date chosen purposely as it is the Human Rights Day. Gol de letra (literally translate would be a Letter Goal) is a Brazilian expression which describes a goal kick done with the legs crossed in X. The name, therefore, being a combination of sport and education, which is what the Foundation is about. In these nearly 15 years they have won dozens of prizes, including the Itaú-Unicef ​​Award of Education Full,   National Gold Medal winner last year,  and the Pan American Health Organisation in 2002.

A group of children with Rai

Leonardo and Rai, on top, with some of the children they help on their ONG

It functions in two ways:

1)Direct care in two communities.  São Paulo (Vila Albertina) and Rio de Janeiro (Caju), a total of 1300 children, adolescents and youth and their families.  There are 4 different types of activities in each city, varying from cultural and sports, service to families, the youth of the community, partnerships and actions of mobilisation, training of social workers.

2) Dissemination: Is the embodiment of institutional vision, with the proliferation of social and educational practices in other contexts, in partnership with businesses and other organisations, which serves currently another 1,800 children, adolescents and young. They train and supervise  institutions in other regions, to implement social and educational practices and they also train the staff through lectures and workshops. It has expanded to 5 other regions in Brazil.

Some children doing projects with monitors

One of the programmes

The people are selected according to the degree of social vulnerability and risk, using criteria of PNAS (National Policy for Social Assistance – 2004), who assumes the centrality of the family and the importance of social assistance character of the actions, with the aim of developing contexts of family and community social protection.

* It was coined by the journalist Mario Filho ( Maracana Stadiun has his name) in 1942

About Betise Assumpcao Head

Communicator, specialized in Media Relations, Reputation, Crisis Management, corporate or individual. I started as a Sports Journalist (7 years, Mains newspapers and magazines in Brazil) turned into World Wide Press Officer (Senna 1990/1994), been to Games in Barcelona Atlanta, London & Rio 2016. Italy, Germany & Brazilian World Cups.

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