World Cup: Brazil to serve Love, Sex and Football
The very profitable erotic marketing always tries to make the most out of any big event. The World Cup is just too big an issue to be missed. And to make matters even more attractive the day of the Opening match, 12th June, is actually Valentine’s day for Brazilians. So the sex industry is intent on making this a year to be remembered. The capitalfm site publishes today.
“Don’t forget to make love,” urges erotic products guru Paula Aguiar, chairperson of Brazil’s Association of Erotic Market Firms.
Aguiar said 52 of her colleagues will next month kick off a campaign of their own to ensure that the football does not kick sex into touch but keeps passions running high — and sales of sex aids with them. That’s because they believe people might spend just too much time in front of the TV and forget about each other.
With a population of 200 million, Brazil is Latin America’s biggest market for sex aids with 8.5 million vibrators, sex toys, body lotions, creams and lubricants sold each month.
Wholesalers hope the fair will boost their coffers by some 10 million dollars as they offer consumers a kaleidoscope of products from the cheap and cheerful to the latest silicone vibrators.
And Brazil’s health ministry will do its bid by overseeing the distribution of millions of condoms as part of an anti-AIDS campaign.